How to put a product link in your Instagram bio
A shopper sees a beige shirt in your Instagram story. She opens the link in your bio and lands on a catalogue with six shirts. Which one was in the photo? If the beige shirt is the item you are promoting this week, give her a link that opens that exact product.
Choose one product for your first link
Look through your recent Instagram messages. Pick an item several people have asked about by price, size or delivery. Imagine it is a beige shirt that comes in M and L. Check both sizes on the shelf before you share the link.
Answer the questions where people order
| What the shopper asks | What to put on the product page |
|---|---|
| “Which shirt is this?” | Use the photo from your story and a specific name, such as “Beige linen shirt”. |
| “How much? Do you have M?” | Show the 1,490 MKD price and let the buyer choose from the sizes you have, M and L. |
| “How much with delivery?” | In this example, delivery to Bitola costs 150 MKD. Show the full amount before confirmation. |
| “How do I pay?” | List the payment methods you actually accept. |
Test the link from a phone
Open the published product page as a shopper and copy its address. Add it to the links section of your Instagram profile. Give it a name people will recognize, such as “Beige shirt · choose your size”. You can use the same product link in the story itself.
Tap the link from your profile. Choose M, add one shirt to the basket and go as far as the final order review. With the example delivery charge, the total should be 1,640 MKD. Check that the buyer can enter an address and phone number and see how they will pay.
Keep a short reply for the next DM
“Yes, we have M. Open the beige shirt from the link in our bio, choose M and enter your delivery address.”
When the last shirt sells, update its stock. If you feature a different product in your bio next week, change the link label too. Anyone returning to an older story can still use the direct product link you put there.
Which link should I use when I sell more than one item?
If a post shows one pair of earrings, send the shopper directly to that pair. If it shows three pairs together and readers ask about all three, use a small collection with those three styles at the top. Hand the phone to someone who does not know the names you use in the studio. If they have to ask “Which ones were in the story?” after tapping, change the destination, the image or the order of the products.
For a profile whose offer changes daily, give the bio a stable destination, such as a collection called “This week”. Put a direct product link on an individual story when that option is available to your account. On Friday you can refresh the collection while a buyer returning to an older post can still recognise the original model by name. Use the same name in the caption, on the image where needed and in the shop.
How can I see what a first-time buyer sees?
Copy the address from the published product page. Open it in a private tab on your phone while signed out of the shop admin. If the first thing you see is a staff login, you may have copied an editing or preview address. Check the title, language, main image and currency. Then repeat the test by actually tapping the link inside Instagram. Both routes should land a new visitor on the same offer.
Next test the variant. Suppose the story shows silver earrings but the page opens with gold selected. Choose silver and see whether the address changes. Send yourself the new link and open it on another phone. If the selection did not carry across, use wording such as “Choose silver on the product page” and provide a separate photo for each available colour. The same check matters when a story shows a pair or a bundle and the page defaults to one item.
What if people visit but still ask the same question?
Keep the questions you receive over the first few days. “I couldn’t find them” points to the destination or an unrecognisable image. “How much delivered?” tells you the visitor found the item but still needs a total. “My colour is missing” calls for a stock check. Change one thing at a time. If you change the page, price and photo together, it will be hard to tell what helped the next person order.
When a model sells out, keep its page clear about availability and link to a similar item if you have one. Replace the expired offer in the bio. Someone who came for the silver earrings should see what happened to that pair and decide for themselves whether a substitute works. Test the full route again before the next promotion, especially if you have renamed the item or changed the shop address.
Where should a returning customer find the link?
A customer who bought the beige shirt last month may want a second one without searching old stories. Include the model name in the order confirmation and keep a product address you can send in a reply. When refreshing the listing, try the link from that saved confirmation too. It gives a returning buyer a short route back to the exact item they already know.